One family’s Passion

How One Family’s Passion For Flower bulbs Blossomed Into a Successful Business

Around 1993, Gerrit the founder of G. Rood started to grow flower bulbs in pots. At the auction, he saw tulips in pots and was convinced that he could do better. Gerrit couldn’t let go of that idea and went to the agency in Aalsmeer. He asked if they could help reach his target audience with the pots and gave his number. When he came home his mother asked him: ‘What did you do? Because everything is sold out!’. 

Nowadays G. Rood is specialized in flowering bulbs. Since then he has grown into a high-quality supplier of a wide range of plants such as Muscari, narcissus, iris, tulips and many more.

The bulbs are planted between August and Christmas and will be delivered between half of November and Easter. The pot sizes they provide are 5cm, 9cm, 12cm and 16cm. 

G. Rood provides pictures of all of their products so the buyer can evaluate every product’s quality before they buy something. Their absolute speciality would be customization. If you have a special request, they will help you realize it. They care about customer convenience as well.

Sylvia, the daughter of Gerrit, has stepped into the company at a later stage. In 2014 she took over the company. For 4 years Sylvia’s sister Paula started helping her with administration. Now, the two daughters run the business together and the business has been blooming ever since.