Deliflor
Deliflor is a standout in the chrysanthemum industry with a careful process for developing new varieties. Each year, they plant about 400,000 seeds from new crosses, but only 10 make it to the commercial market. This strict selection ensures that only the best varieties with good growing traits are introduced, a journey that takes about three years of testing.
A Journey Through History
Deliflor has been a big name in the chrysanthemum world for 25 years. The company started from the merge of several businesses and has become an innovative market leader with a global reach.
In 1980, Beekenkamp acquired Lyraflor. In 1998, they acquired Delta Stek and partnered with Hoek Breeding, leading to the name change to Deliflor. Between 1995 and 2005, production locations were established in Kenya, Uganda, and Ethiopia, benefiting from favorable climates. In 2008, Deliflor expanded to Japan and Colombia, allowing targeted service to the Asian market and the markets in the USA and Canada. Deliflor is part of the Beekenkamp Group, a family business since 1951 with over 2,900 employees worldwide and 90 hectares of greenhouse space.
Corporate Vision Rooted in Passion
Deliflor is driven by a passion to add joy and color to people’s lives, now and for future generations. Their commitment to developing high-quality chrysanthemum varieties and providing top-notch plant material is unwavering. Deliflor’s mission is to provide growers worldwide with young plants that offer optimal returns and added value, thanks to superior genetics. They develop their own genetics and work closely with partners to fulfill this mission. Their core values—joy, colorful, reliable, innovative, and involved—reflect their dedication. Deliflor’s vision emphasizes the need for crops that improve our living environment, promoting efficiency in energy and resource use. Deliflor contributes to responsible production through innovation and a commitment to sustainability.
Commitment to Sustainability
Sustainability is integral to Deliflor’s operations. Their commitment goes beyond profit, aiming for a positive impact on the world. Deliflor aligns with the global sustainable development goals, focusing on Human Well-Being and Biodiversity.
In Africa, Deliflor fights against poverty and hunger. They improve the well-being of their employees and communities by ensuring fair wages, prohibiting child labor, and providing nutritious meals. They offer training in budget management and agricultural techniques, provide health and sexual education, and their clinics serve both employees and the local population.
In the Netherlands, employee well-being is a priority. Deliflor offers support through company doctors and confidential advisors, promotes healthy lifestyles, and fosters an inclusive work culture. Annual events and staff gatherings create a close-knit community.
Deliflor strives for a balance between growth and conservation, taking steps to combat climate change and protect biodiversity. They minimize waste, use renewable energy sources, and develop resistant crops. Their sustainability efforts go beyond innovation; they are embedded in their DNA. Deliflor believes that sustainability is not just a goal but a way of life. They continue to innovate and collaborate to ensure a healthy, resilient future for all living beings.
As an outsider looking in, Deliflor’s journey shows their dedication and innovation. Their careful breeding process, strict quality standards, and commitment to sustainability showcase their role as a global leader. Deliflor’s mission and vision align to spread joy and color worldwide while contributing to a sustainable future for all generations.
Discover the beauty and innovation of Deliflor and join them in coloring the world with joy and sustainability.
