Welcome to Hotel Delifornia

Deliflor Chrysanthemums organized an event between 17 and 20 January to come and see their new trial varieties and colours. The event is to get growers excited about whether they want to grow it themselves. This is how Deliflor has expanded its product further. 

Everything was set up like a fancy hotel with a bar, reception, restaurant, and spa. The style they wanted to convey was very clear: everything was pink! It was linked to the new products, whose colours were pastel. (Babette, Newton, Baykal Lunar, Yin Yang Purple, Honeymoon, Turtle)

Nature is the driving force behind the spontaneous growth of new species. Grow a new species can happen by chance. Collecting it from a grower is part of the experimentation process which involves cross-breeding several times until another colour appears. 

Deliflor created a SPA zone for their Yin Yang products. This space had the feeling of relaxation, peace, harmony, and beauty. The first product was a white chrysanthemum with a black heart which gave it the name ‘Yin Yang’. Over the past years, they have now come up with five new colours.